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National & World Ag News Headlines |
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Campbell Soup to Drop Membership from GMA
USAgNet - 07/24/2017
Campbell Soup Co. said it plans to withdraw from the Grocery Manufacturer's Association, a major food association, by the end of the calendar year.
The decision, according to CEO Denise Morrison , is driven by purpose and principles. Her remarks focused on the company's goal of being the leading health and well-being food company, which includes an emphasis on transparency as a means of building
trust with consumers, particularly millennials.
Morrison said it also adds to Campbell's goal to increase its tech innovation and boost capabilities in new channels, such as e-commerce, as the consumer shifts to online shopping. She estimated online grocery sales will hit $66 billion by 2021 and that
Campbell's will generate $300 million in that space.
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