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PDPW Launches 'Dairy Signal' (Industry in Crisis Updates)
USAgNet - 04/07/2020

In response to the devastating effects the COVID-19 pandemic is having on the dairy industry, the Professional Dairy Producers of Wisconsin is rolling out its all new Dairy Signal online informational resource center. Director Shelly Mayer told Wisconsin Ag Connection that the idea was sparked from President Franklin Roosevelt's Fireside Chats during World World II, a time when the nation was also facing turmoil.

"Things are changing rapidly every day for producers and it's hard to stay on top of how the Coronavirus is impacting our industry as a whole," Mayer said. "The Dairy Signal will consist of free online discussions by renowned dairy experts from around the world, presented three times a week, available in real-time or on demand for later viewing."

The presentations will be featured on PDPW's website from noon to 1:00 p.m. on Tuesdays, Wednesdays and Thursdays for several weeks.

Mayer says dairy farmers, processors and other industry leaders are invited to take part.

Here is the line-up of this week's presenters:

TUESDAY, APRIL 7
** Mark Stephenson, UW-Madison Director of Dairy Policy Analysis
** Chad Vincent, CEO of Dairy Farmers of Wisconsin
TOPIC: what's happening in the market place, how long we can expect current situations to last and what we can do right now to mitigate the impacts.

WEDNESDAY, APRIL 8
** Dr. David Kohl, Professor Emeritus-Virginia Tech
** Jason Karszes, Cornell University/PRO-DAIRY program
TOPIC: economic strategies dairy farmers can use to manage their businesses, maximize their viability and stay nimble during these times. They'll also talk about new tools as they become available.

THURSDAY, APRIL 9
** Dan Basse, AgResource Company
** Jay Joy, Milk Money LLC
TOPIC: market updates, practical tips and strategies for making decisions in an uncertain, chaotic environment; plus a look at what the new world may look like after this pandemic subsides

For more information, contact PDPW at 800-947-7379 or go to: www.pdpw.org

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